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Email Marketing & Business Consultancy
Marketing That Moves The Needle
High-Converting Email Marketing for Growing Brands
LaunchPoint Business Consultancy helps entrepreneurs and growing brands across 11+ countries drive consistent sales through strategic email marketing, compelling copywriting, and results-focused business consulting.
Who We Are
About LaunchPoint Business Consultancy
LaunchPoint Business Consultancy was founded with a clear mission: to give businesses — no matter where they are — access to strategic marketing expertise that drives real, measurable growth.
We started as a lean, remote consultancy based in Lusaka, Zambia, and quickly expanded our reach to serve clients across three continents. Today, we work with entrepreneurs, SMEs, startups, and established brands in 11+ countries — including the UAE, UK, USA, Australia, South Africa, Singapore, Ireland, New Zealand, Canada, Nigeria, and Kenya.
Our founder, Brian Bwalya, holds five HubSpot Academy certifications spanning Email Marketing, Digital Marketing, Copywriting, Business Consulting, and E-commerce Growth — bringing globally recognized expertise to every client engagement.
We believe great marketing isn't a luxury reserved for big brands. It's the engine that drives every serious business forward — and every business deserves access to it.
We started as a lean, remote consultancy based in Lusaka, Zambia, and quickly expanded our reach to serve clients across three continents. Today, we work with entrepreneurs, SMEs, startups, and established brands in 11+ countries — including the UAE, UK, USA, Australia, South Africa, Singapore, Ireland, New Zealand, Canada, Nigeria, and Kenya.
Our founder, Brian Bwalya, holds five HubSpot Academy certifications spanning Email Marketing, Digital Marketing, Copywriting, Business Consulting, and E-commerce Growth — bringing globally recognized expertise to every client engagement.
We believe great marketing isn't a luxury reserved for big brands. It's the engine that drives every serious business forward — and every business deserves access to it.
15% Off Your First Project - This Month Only
New to LaunchPoint? For a limited time, get 15% Off any first project _ email marketing, copywriting, business plans, or strategy. No catch, just a reason to start sooner rather later.
Offer valid for new clients only, on first project booked this month. Cannot be combined with other offers. Discount applies to project total, not hourly consulting rates.
Services
Marketing That Moves The Needle
Email Marketing & Automation
📧 Email Marketing & Automation Your email list is your most valuable asset. We help you monetize it. LaunchPoint designs, writes, and manages complete email marketing systems — from welcome sequences to re-engagement campaigns. Whether you need a single campaign or a full 12-month email calendar, we build sequences that nurture leads, convert prospects, and retain customers. What's included: • Email campaign strategy & planning • Welcome & onboarding sequences • Promotional & sales campaigns • Post-purchase & retention flows • Newsletter management • Klaviyo & email platform setup • List segmentation & automation
Copywriting & Direct-Response
✍️ Copywriting & Direct-Response Marketing Words that sell — not just sound good. Great copy is the difference between a campaign that converts and one that gets ignored. Our direct-response copywriting is built on proven persuasion principles — crafted to engage your audience, build trust, and drive action. What's included: • Sales page & landing page copy • Email copy & subject lines • Ad copy (Facebook, Google, LinkedIn) • Website copy & brand messaging • Product descriptions & launch copy • Marketing strategy & campaign planning
Marketing Strategy & Social Media
📱 Marketing Strategy & Social Media A clear plan. Consistent execution. Compounding results. Without strategy, marketing is just noise. LaunchPoint builds data-informed marketing strategies that align your messaging, channels, and content with your business goals — so every dollar and hour invested moves you forward. What's included: • Marketing strategy & audit • Content calendars (LinkedIn, Instagram, X) • Social media management • Affiliate marketing setup & strategy • Brand messaging & positioning • Campaign planning & tracking
Business Plans
📊 Business Plans Investor-ready. Bank-approved. Professionally written. A great business plan opens doors — to funding, partnerships, and clarity on your own growth path. LaunchPoint produces comprehensive, research-backed business plans tailored to your industry, goals, and target audience. What's included: • Executive summary • Market research & competitor analysis • Financial projections & revenue models • Business model & operations plan • Marketing strategy section • Pitch-ready formatting and design
Professional Writing
📄 Professional Writing Services Documents that represent your business at the highest level. First impressions matter. Whether you're pitching a client, applying for a tender, or building your professional brand, LaunchPoint delivers polished, professional documents that position you for success. What's included: • Company profiles & capability statements • CVs & executive résumés (ATS-optimized) • Business proposals & tender documents • Cover letters & professional bios • LinkedIn profile copy • Grant applications
Conversion Rate Optimization (CRO) & Landing Page Optimization
Turn more of your existing traffic into leads and customers. We audit your funnels and landing pages to identify friction points, refine messaging hierarchy, improve layout and UX, and run structured A/B tests that increase sign-ups, inquiries, and purchases-without increasing ad spend.
Testimonials
Marketing That Moves The Needle
Contact
Marketing That Moves The Needle
Portfolio
F.A.Q
Marketing That Moves The Needle
Q: Where is LaunchPoint based and do you work with international clients?
A: We're based in Lusaka, Zambia, but we work 100% remotely with clients across 11+ countries including the UAE, UK, USA, Australia, South Africa, Singapore, Ireland, New Zealand, Canada, Nigeria, and Kenya. Location is never a barrier.
Q: How do I get started?
A: Simply reach out via WhatsApp (+260 964 352 307)
or email: (launchpoint.consultancy@gmail.com).
We'll schedule a free 30-minute strategy call to understand your goals and recommend the right services for your business.
or email: (launchpoint.consultancy@gmail.com).
We'll schedule a free 30-minute strategy call to understand your goals and recommend the right services for your business.
Q: Do you sign NDAs?
A: Yes. We take confidentiality seriously and are happy to sign a Non-Disclosure Agreement before any project begins.
Q. How long does it take to complete a project?
A: Timelines vary by project. A single email campaign can be delivered in 3–5 business days. A full email sequence or business plan typically takes 7–14 business days. We'll give you a clear timeline before we begin
Q: Do you offer ongoing retainer services?
A: Yes. Many of our clients work with us on a monthly retainer basis for ongoing email marketing management, copywriting, or social media strategy. Contact us to discuss a package that fits your needs.
Q: What industries do you work with?
A: We work across a wide range of industries including e-commerce, professional services, real estate, health & wellness, coaching, SaaS, retail, hospitality, and more.
If you're in business and need marketing or writing support, we can help.
If you're in business and need marketing or writing support, we can help.
Q: What are your rates?
A: We offer flexible pricing depending on the scope of work. Our standard rate is $20/hour, with fixed-price packages available for business plans, company profiles, and email sequences. Contact us for a custom quote.
Q: Will I own the content you write for me?
A: Absolutely. All work delivered by LaunchPoint is 100% yours. You retain full ownership of every piece of copy, strategy document, or business plan we produce for you.
How do you measure success and report results for email campaigns?
We track performance against the goal of the campaign (sales, leads, bookings, or engagement) using key metrics such as deliverability, open rate, click-through rate, conversion rate, revenue attribution (where available), and list health. For ongoing work, we can provide a clear summary of insights and recommendations to improve performance over time.
What email marketing platforms and tools do you work with?
We work with most major email service providers and automation tools, including Mailchimp, Klaviyo, ActiveCampaign, HubSpot, Brevo (Sendinblue), ConvertKit, and MailerLite. If you’re using a different platform, let us know-our process is tool-agnostic and we can typically adapt to your existing tech stack.
What information do you need from me to start an email marketing or copywriting project?
To start efficiently, we typically request: (1) your offer details and pricing, (2) target audience and key pain points, (3) brand voice guidelines or examples, (4) past emails or website copy (if available), (5) any relevant links, assets, or testimonials, and (6) your primary goal (sales, leads, bookings, or engagement). If you don’t have all of this, we can guide you through a simple intake form during onboarding.
Do you offer a free audit or consultation before we commit?
Yes. We offer a free 30-minute strategy call to understand your goals and current marketing setup. If helpful, we can also provide a high-level review of your email funnel or messaging and outline recommended next steps-no obligation.
What information or access do you need to start a project?
It depends on the service, but typically we’ll request your brand guidelines (if available), offer details, target audience notes, past marketing assets, and any relevant performance data. For email marketing/automation work, we may also request collaborator access to your email platform, domain/DNS settings (when needed), and analytics-handled securely and with least-privilege access.
Do you offer revisions on copy and strategy documents?
Yes. Most projects include 1-2 revision rounds to refine messaging, tone, and structure based on your feedback. We’ll confirm the exact number of revision rounds in your proposal. Additional revision cycles or scope changes can be accommodated at our hourly rate or via an updated fixed quote.
What is your payment structure and accepted payment methods?
For fixed-scope projects, we typically require a deposit to begin, with the balance due upon delivery (or split into milestones for larger engagements). For hourly/retainer work, billing is usually monthly. Payment methods and invoicing details are confirmed during onboarding to ensure a smooth process.
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